Sam Henrie

About Sam Henrie

Sam Henrie is President and Founder of Wheatmark, Inc., and Past President of the Arizona Book Publishing Association. He is Co-Chair of the Book and Movie Business Genre of the Literary Committee for the Tucson Festival of Books, the third largest book festival in the United States. Sam is also a Senior Faculty at the Authors Academy.
4 10, 2017

Become a Joiner

By |2017-10-04T13:38:06-07:00October 4, 2017|News, Publishing|Comments Off on Become a Joiner

Grael Norton, Wheatmark’s Director of Marketing, does a fantastic webinar called “Do This First” which answers the question “What’s the first thing I should do now that I have written my book?” I won’t be a spoiler. You’ll have to watch the webinar (register at www.bookpublisher.com) to get the answer.

I have some “do this first” advice of my own, which answers the question “What’s the first thing I should do to market my books?”

Should you focus first on traditional publicity, advertising, social media marketing, getting reviews, entering book contests . . .? Based on my experience working with hundreds of successful authors, the simple answer is: Networking. In particular, networking within the community of people who are passionate about your genre or subject. Whatever other marketing you do, you will need members of this community to get your work, and you as an author, discovered by a […]

19 07, 2017

It’s About the Reader

By |2018-03-29T11:09:19-07:00July 19, 2017|News, Publishing|Comments Off on It’s About the Reader

When a book that we publish sells well, I always want to understand why, partly so that I can pass that information on to you. One book that’s been selling well lately is Farmer Able: A fable about servant leadership transforming organizations and people from the inside out by Art Barter. The book is an extended parable that teaches the lessons of servant leadership, the form of leadership in which leaders exist to serve the people they lead. It tells the story of a farmer named Able and his transformation from a typical all-about-me power-reliant head of farm and family to a true servant leader. The story is told from the perspective of both the humans and the animals on Able’s farm.  Even the wind, plants, and Earth are characters in the story. The author very effectively uses anthropomorphism and onomatopoeia […]

3 07, 2017

Wheatmark Announces New True Crime Release

By |2018-03-29T11:09:19-07:00July 3, 2017|Publishing|Comments Off on Wheatmark Announces New True Crime Release

True Story of a Serial Killer Released

Tucson, AZ – July 3, 2017 — Wheatmark, Inc. is pleased to announce the release of Terror in Ypsilanti: John Norman Collins Unmasked by Gregory A. Fournier. This book relates in detail the story of Michigan serial killer John Norman Collins.

Between the summers of 1967 through 1969, before the term serial killer was coined, a predatory killer stalked the campuses of Eastern Michigan University and the University of Michigan seeking prey until he made the arrogant mistake of killing his last victim in the basement of his uncle’s home. All-American boy John Norman Collins was arrested, tried, and convicted of the strangulation murder of Karen Sue Beineman. The other murders attributed to Collins never went to trial, with one exception, and soon became cold cases.

With the benefit of fifty years of hindsight, hundreds […]

1 07, 2017

Historical Fiction about Famous Crusader Released

By |2018-03-29T11:09:19-07:00July 1, 2017|Publishing|Comments Off on Historical Fiction about Famous Crusader Released

Tucson, AZ – July 3, 2017 — Wheatmark, Inc. is pleased to announce the release of Envoy of Jerusalem: Balian d’Ibelin and the Third Crusade by Helena P. Schrader. This is the newest historical fiction novel by Schrader, and it follows the life of the famous crusader noble Balian of Ibelin.

Hollywood made him a blacksmith; Arab chronicles said he was “like a king.”

He served a leper, but defied Richard the Lionheart.

He fought Saladin to a standstill, yet retained his respect.

Rather than dally with a princess, he married a dowager queen— and founded a dynasty.

He was a warrior and a diplomat both: Balian d’Ibelin

Balian has survived the devastating defeat on the Horns of Hattin, and walked away a free man after the surrender of Jerusalem, but he is baron of nothing in a kingdom that no longer exists. Haunted by […]

28 06, 2017

Books for Writers and Readers

By |2018-03-29T11:09:19-07:00June 28, 2017|Publishing|Comments Off on Books for Writers and Readers

The Yankee Road

Some of the books I’m reading, or have read lately, I can recommend, and highly, to writers and those aspiring to be published authors:

Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson (Penguin Press, February 7, 2017). Fame sells books: Famous books sell, famous people’s books sell, and books about famous people and things sell. Without one of these three types of fame, making books sales can be a challenge. “Discovery” is the term of art publishing aficionados use to label the process of moving from obscurity to fame. But, how does an author get “discovered?”

In this fascinating book Derek Thompson explains, and tells stories of how it used to work when gatekeepers, like the major publishing houses, had the power to decide who became famous. He also explores in depth how discovery has […]

27 06, 2017

New Guide to Weight Loss Now Available

By |2018-03-29T11:09:19-07:00June 27, 2017|Publishing|Comments Off on New Guide to Weight Loss Now Available

Tucson, AZ – June 27, 2017 — Wheatmark, Inc. is pleased to announce the release of Immaculate Consumption: The Path to Lifelong Weight Management by Deena Solomon. This program approaches weight loss scientifically and in a refreshing new light.

Did you know that the $600 billion-a-year global weight loss industry has a 95 percent failure rate for weight loss sustainability?

Immaculate Consumption: The Path to Lifelong Weight Management offers a scientifically based weight loss program designed to empower dieters to achieve long-lasting results. After years of yo-yo dieting and spinning wheels trying various commercial diets, author Deena Solomon was unhealthy and emotionally disheartened. She realized the traditional weight loss methodology — blind adherence to rules, forbidden foods, mandatory compliance — failed to adequately prepare dieters to adapt to the ever-changing temptations, often leading to an unrecoverable relapse.

The Immaculate Consumption method is […]

15 03, 2017

The Power of the Reviewer’s Pen

By |2018-03-29T11:09:20-07:00March 15, 2017|Marketing, Publishing|Comments Off on The Power of the Reviewer’s Pen

MarthersBookPeriodically I call one of our authors with a better-selling book and chat with them about their book marketing efforts, and what they believe is responsible for their sales success. I had one such conversation recently with Janet Marthers (janetmarthers. com), the lead author of Follow Your Interests to Find the Right College (ISBN: 9781627872621). The book is different from other college guides in that it uses students’ interests, both academic and non-academics, as the primary tool to help them navigate the college selection process, and discover colleges and opportunities that they might otherwise overlook. If you or someone you know is evaluating colleges, I highly recommend that you check out this unique book.

Follow Your Interests to Find the Right College was published in December of 2015. In March 2016 Forbes interviewed Marthers about the book, and she noticed […]

27 02, 2017

Tucson Festival of Books

By |2018-03-29T11:09:20-07:00February 27, 2017|News|Comments Off on Tucson Festival of Books

Tucson Happenings

It is that time of year again where authors, readers, and publishers take over the University of Arizona campus to celebrate books and the art of writing. March 11-12, the Tucson Festival of Books will be in full swing, and if you have never attended before then this is your year!

Since its Tucson debut in 2009, the festival has grown to one of the most notable book fairs in the nation boasting over 350 participating authors in presentations and workshops attracting a diverse range of attendees. Whether you are looking for programming for children and teens, panels by best-selling and emerging authors, culturally diverse programs, exhibitor booths or a variety of food options, there is something for everyone at the Tucson Festival of Books.

This year, Wheatmark will be a featured exhibitor with several of our own authors […]

26 01, 2017

Crime: Truth and Fiction

By |2018-03-29T11:09:20-07:00January 26, 2017|News, Publishing, Writing|Comments Off on Crime: Truth and Fiction

Fans of crime fiction and true crime: I’d like to draw your attention to two award-winning authors who’ve recently published two exciting new books.

Duke Southard is a First Place winner of the 85th Annual (2016) “Writer’s Digest” Writing Competition, a finalist of the 2016 Tucson Festival of Books Literary Awards, and a finalist of the 2015 Indie Publisher Next Generation Book Awards, to list just some of his accolades.

Southard’s new book Cracks in the Wall (Wheatmark, 2016) is a suspense novel in the Parker Havenot Police Detective Series. The plot centers on the murder of a young mother of three in a quiet suburban town in what appears be an open-and-shut case. Detective Havenot, however, is not so sure, suspecting that the key to the murder lies somewhere in the victim’s past. This book is a fantastic fast-paced read from the first page to the surprising […]

13 12, 2016

New Year, New Digs!

By |2018-03-29T11:09:20-07:00December 13, 2016|News|Comments Off on New Year, New Digs!

Nothing spells the new year and a bright outlook than a move into newly remodeled offices in the city center. We recently bid farewell to our old corporate center by Tucson’s Rillito River on River Road near Campbell Avenue. While it was a great and easily accessible location for many of our local authors, many of you had found it difficult at first to find our exact suite in a myriad of similar-looking buildings and suites!

Well, we’re in a corporate jungle no longer!

Our publishing company, now in its 17th year, just moved a couple of miles south to Speedway Boulevard near Campbell Avenue by the Aloft Hotel near the University of Arizona.

Our new address is 2030 East Speedway Boulevard, Suite 106, Tucson, Arizona 85719, located in the Sun Building. You will no longer get lost looking for our suite, I can guarantee that!

If you’re local or are visiting Tucson, we […]