Sam Henrie

About Sam Henrie

Sam Henrie is President and Founder of Wheatmark, Inc., and Past President of the Arizona Book Publishing Association. He is Co-Chair of the Book and Movie Business Genre of the Literary Committee for the Tucson Festival of Books, the third largest book festival in the United States. Sam is also a Senior Faculty at the Authors Academy.
26 01, 2017

Crime: Truth and Fiction

By |2018-03-29T11:09:20+00:00January 26, 2017|News, Publishing, Writing|Comments Off on Crime: Truth and Fiction

Fans of crime fiction and true crime: I’d like to draw your attention to two award-winning authors who’ve recently published two exciting new books.

Duke Southard is a First Place winner of the 85th Annual (2016) “Writer’s Digest” Writing Competition, a finalist of the 2016 Tucson Festival of Books Literary Awards, and a finalist of the 2015 Indie Publisher Next Generation Book Awards, to list just some of his accolades.

Southard’s new book Cracks in the Wall (Wheatmark, 2016) is a suspense novel in the Parker Havenot Police Detective Series. The plot centers on the murder of a young mother of three in a quiet suburban town in what appears be an open-and-shut case. Detective Havenot, however, is not so sure, suspecting that the key to the murder lies somewhere in the victim’s past. This book is a fantastic fast-paced read from the first page to the surprising […]

13 12, 2016

New Year, New Digs!

By |2018-03-29T11:09:20+00:00December 13, 2016|News|Comments Off on New Year, New Digs!

Nothing spells the new year and a bright outlook than a move into newly remodeled offices in the city center. We recently bid farewell to our old corporate center by Tucson’s Rillito River on River Road near Campbell Avenue. While it was a great and easily accessible location for many of our local authors, many of you had found it difficult at first to find our exact suite in a myriad of similar-looking buildings and suites!

Well, we’re in a corporate jungle no longer!

Our publishing company, now in its 17th year, just moved a couple of miles south to Speedway Boulevard near Campbell Avenue by the Aloft Hotel near the University of Arizona.

Our new address is 2030 East Speedway Boulevard, Suite 106, Tucson, Arizona 85719, located in the Sun Building. You will no longer get lost looking for our suite, I can guarantee that!

If you’re local or are visiting Tucson, we […]

1 12, 2016

What Is Hybrid Publishing?

By |2016-12-01T10:03:48+00:00December 1, 2016|Authors Academy, Publishing|Comments Off on What Is Hybrid Publishing?

There’s a lot of buzz about hybrid publishing in the writing and publishing communities, coupled with an equal amount of misunderstanding and confusion. Not surprising. As the name suggests, hybrid publishing is a cross between traditional and indie publishing, incorporating some features of each. There are a wide variety of hybrid publishing business models, depending on which features are incorporated. Here are some of the features to watch for when evaluating a hybrid publisher:

Curation

The best hybrid publishers do the high-level editorial work that traditional publishers do: Screening submissions and accepting only those of merit with a reasonably large potential market, and working closely with authors on design and editing to create the best books possible.

Financing

Nearly all hybrid publishers require the author to finance all or part of the publishing, editorial, and marketing costs, usually through the payment of upfront fees.

Rights

Some hybrid publishers want an exclusive license to sell your book, […]

24 08, 2016

The journey of a thousand miles begins with one blog post

By |2018-03-29T11:09:20+00:00August 24, 2016|Social Media, Writing|Comments Off on The journey of a thousand miles begins with one blog post

I have a friend who is deeply passionate about a certain subject. My friend’s spent years reading every book and article written on, and watching every documentary made about, the subject. He’s studied and thought about it deeply. He feels that he now has something to contribute to the global conversation. But, my friend doesn’t have any academic credentials in the subject. He’s not a member of any online (or offline) interest groups. And, he hasn’t yet written any books or articles on the subject. His study has been done mostly in isolation.

He recently asked me if I thought anyone would read books or articles by him on the subject. I had to answer, “I don’t know.” The question was impossible to answer with a definitive yes or no without some knowledge of his potential readers and without having read his yet unwritten writing.

I did have a recommendation, however, as […]

3 08, 2016

Convergence

By |2018-03-29T11:09:20+00:00August 3, 2016|Publishing|Comments Off on Convergence

For years I’ve given a talk called “Three Ways to Publish,” in which I describe the three main paths to publication: selling your book to a rights-buying “traditional” publisher, hiring a publishing services firm like Wheatmark to publish your book, or starting a publishing company of your own (self-publishing). Over the past few years the lines between these paths have become increasingly blurred:

  • The largest retailer of books in the world, Amazon, carries nearly every traditionally and self-published book equally
  • Authors with successful self-published books are often picked up by traditional publishing houses
  • Successful authors often dump their traditional publishing houses in favor of going “indie”
  • Publicists, editors, agents, and book marketing professionals who used to work exclusively for traditional publishers now routinely offer their services to publishing services firms and indie authors

Another way the lines are blurring is that savvy indie authors and publishing services firms are adopting the […]

10 05, 2016

The Perfect Is the Enemy of the First Draft

By |2018-03-29T11:09:21+00:00May 10, 2016|Writing|Comments Off on The Perfect Is the Enemy of the First Draft

Many writing coaches recommend writing the first draft of a blog post, chapter, or scene as quickly as possible without stopping to rewrite or edit. The idea is once you’ve got that first draft down, however imperfect, you’ll have broken through your writer’s block and procrastination, and accelerated the entire writing process. That’s not how I do it. I rewrite each sentence several times before moving on to the next. I pause to fact check, to look in the thesaurus for the exact right word, to get more coffee, to watch of few minutes of “Better Call Saul”…

Though I knew it would be difficult for me, I decided to try the technique to create the first draft of this article. I started my timer and set about getting four hundred words down in the shortest time possible, without rewriting or editing. My subject: The First Draft. It took me thirteen […]

5 04, 2016

Price your book to make a profit

By |2018-03-29T11:09:21+00:00April 5, 2016|Publishing|Comments Off on Price your book to make a profit

There’s plenty of discussion about the retail pricing of independently published books, most of it centered on self-publishing book companies setting list prices too high. I get frustrated when industry experts write that these higher prices are a problem, without offering any evidence that this is the case. In the absence of price sensitivity studies, or of testing book sales at different price points, the “experts” are simply offering a guess based on their experience. I suspect that their experience comes from pricing books for the brick-and-mortar bookstore market. What a company like Barnes & Noble suggests for list prices for their stores isn’t necessarily right for a self-published books that will primarily be sold through online bookstores.

The online book sales market is, in fact, such a new market that it is unclear what pricing strategies are most advantageous to book sales.

In the absence of hard data, how should you […]

8 03, 2016

In praise of editing

By |2018-03-29T11:09:21+00:00March 8, 2016|Publishing, Writing|Comments Off on In praise of editing

Years ago I was reading the bestselling A Walk in the Woods by Bill Bryson (on which the 2015 motion picture of the same name, starring Robert Redford and Nick Nolte, is based) and found a typo on one of the first pages. The word the was spelled “th”. How could this be? The book was published by Random House, one of the Big Five! How had all of their copyeditors and proofreaders, not to mention spell checkers, missed it? How had the hundreds of advance copy readers failed to report it?

I told one of the editors here at Wheatmark about my discovery. This editor happened to be a voracious reader. She started circling all the misspellings, typos, or instances of bad grammar that she found in any major publisher’s book she read, and flagging the offending pages with Post-It notes. […]

8 02, 2016

Ten Steps to a Finished Book

By |2018-03-29T11:09:21+00:00February 8, 2016|Publishing, Writing|Comments Off on Ten Steps to a Finished Book

At Wheatmark we’ve worked with thousands of authors, and based on this experience I am proposing this ten-step process for writing your next nonfiction book. This process incorporates blogging in advance of your book’s release, so that you get a head start on building an audience for your book.

1. Make a chapter outline of your book. All you need is enough detail to describe what you are promising to give the reader in each chapter.

2. Get input on your outline from a trusted reader or editor. This should be someone who is a reader of the type of nonfiction book you are writing. Revise the chapter outline based on their input. Repeat as needed.

3. Now that you have a finalized chapter outline, write each chapter as a blog post, immediately posting each chapter on your blog as you finish it. Point all of your followers on social media to each […]

11 01, 2016

The Egg That Hatched The Martian

By |2018-03-29T11:09:21+00:00January 11, 2016|Publishing, Writing|Comments Off on The Egg That Hatched The Martian

By now many of you have seen the popular science fiction movie released in October, The Martian, starring Matt Damon. I’m sure that many of you have also read the bestselling book of the same name by Andy Weir on which the movie is based. But, I suspect, that many of you don’t know the story of Weir’s journey from aspiring author to publishing phenom.

Weir’s lifelong ambition was to become a published working science fiction author. In the late 1990s and early 2000s he wrote a couple of sci-fi novels and submitted them to multiple agents and publishers. He even took a couple of years off from working as a computer programmer to focus exclusively on his writing career. Unfortunately, he received rejection after rejection from both agents and publishing houses.

Weir went back to work as a programmer, but, undeterred, continued writing, posting his writing on his own blog at […]