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Book marketing tips for readers over 50

May 23, 2013 by Sam Henrie, President

If your target audience is over fifty, spending a lot of time on social media is probably not going to be as powerful as other methods. The latest social user surveys show that users over fifty are fewer than 20% of almost all social media users.

If you know this, then it makes sense to pack up your social media kit and go back to the traditional methods of book marketing. No, the methods may not be as glamorous or easy but trying to fish for lake trout in an ocean is not practical either. You must go where your audience is.

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Do you dream that your book will become a self-publishing success story?

May 23, 2013 by Grael Norton, Acquisitions Manager

You are not alone.

Millions of people want to be popular authors.

Which is a good thing; it just means that there is a lot of competition for the top slots.

But not all of these millions will actually set down and write a book. That narrows the field a bit.

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What are you doing to promote your book?

May 22, 2013 by Atilla Vekony, Publishing Information Manager

The hardest time to promote your book is when you’re first starting out, when the only people who actually believe in your book are you, a few friends, and family. It’s easy at this point to try a few things, get discouraged, and throw in the towel.

Unless you have a daily action plan for book promotion, it will be hard to stay with your program until you get results. Those results may take six months to a year to develop and up to three years to actually show signs of being successful. Stay the course. Prepare yourself for day in and day out commitment.

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Have you plunged into Goodreads yet?

May 21, 2013 by Grael Norton, Acquisitions Manager

The best selling feature I’ve found for spending time on Goodreads is making friends.

Friendships with other authors as well as with readers.

Couple that with finding out real-time information about what’s working for authors, and you may find a way to sell your books in a brand new way or save yourself from making expensive book-marketing mistakes.

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Book marketing tip: A cheap and easy way to schedule your Pinterest pins

May 20, 2013 by Atilla Vekony, Publishing Information Manager

Pinterest is an amazing tool for authors but only if used regularly. Unfortunately, pinning can be a major time waster and may gobble up the precious minutes you should be ... writing!

One way to get around this is to schedule your pins a week at a time.

There are programs available that will allow you to schedule your pins. The bad news is that the ones I could find are all subscription based, starting at $10.00 a month and going up to $100 for noncommercial users. While that might be affordable for some, it may not be for authors on a limited budget.

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Ever dream about being listed in Who’s Who?

May 18, 2013 by Atilla Vekony, Publishing Information Manager

Why would an author want to be listed in Who’s Who?

Being listed in a Who’s Who directory designates you as an expert in some area. This can make the difference in getting booked for the media. Reporters often look at Who’s Who to get a jump-start when looking for experts to complete a story. A simple mention in a major periodical, TV, radio or on a popular internet site can boost your authority and book sales.

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How to create a multiple author event

May 17, 2013 by Sam Henrie, President

You can easily double your reach and results by combining an author event with another author. (This is the basis actually for the annual Book Expo in New York and multiple other book trade shows.)

But even if you don’t attend the big shows you can still create a bigger draw to your book-marketing event by teaming up with one or more authors.

Finding an author to team up with can be done through a number of different means. Here are four to consider.

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How to do book research using Google online forms to gather information

May 17, 2013 by Atilla Vekony, Publishing Information Manager

“Content is king.” The statement has been used so much it’s become cliché. Nevertheless, it is still true and creating valuable content means you provide information not available anywhere else.

One way to do this is to do your own research. Collect data online by asking a group of people to provide responses to a question or a series of questions. The information that you collect is uniquely yours so it can be a big selling point for making your book stand out authoritatively.

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How to create your author fan club

May 16, 2013 by Atilla Vekony, Publishing Information Manager

Behind every successful author, there is a successful fan club.

This club may not consist of card-carrying membership with dues, nametags, and annual parties but it must exist in some form or other. As an author, you need a faithful set of followers to ignite your book sales, show up at your events, and promote by word of mouth everything that comes off the press.

The easiest way to get started is to start collecting email addresses from your website, business cards from professional speaking events and signup lists from book events.

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Should you autograph your books?

May 16, 2013 by Sam Henrie, President

I’m not sure what there is about an autographed book but I do know that it bridges a connection between the book owner and the book author that results in a greater awareness of each other.

Books that have been autographed rise above the heap from the millions of mass-produced books that go out into the bookselling stream with little or no personal touch from the writer. With an autographed book, however, one knows that at least for a few brief seconds the author actually touched the book you have in your hand.

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