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TODAY: Create Content Your Audience Will Love

September 17, 2014 by Grael Norton, Director of Marketing

Yeah!I invite you to join us TODAY, Wednesday, September 17 as we hold our next LIVE event in the Authors Academy, “Create Content Your Audience Will Love.”

Are your blog posts gaining traction with your readers?

Are people leaving comments on your posts?

What about sharing your posts with their friends and the other folks on their contact lists?

If not, it could be you’re not delivering the kind of entertaining content your audience craves.

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“Never have so many said so little to so few”

September 16, 2014 by Grael Norton, Director of Marketing

I like bloggingA lot of people would have you believe that blogging is passé, or even dead. They think if you’re not on the “bleeding edge” of technology, you’re wasting your time.

“Never have so many said so little to so few,” they say. And they have a point: many, many people’s blogs are read by their family and close friends only.

Is blogging dead? No, but writing a boring blog is!

You may have noticed that we’ve been playing with a new format here at Wheatmark for the last couple of days.

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How many of these great books have you read?

September 13, 2014 by Grael Norton, Director of Marketing

I love readingMy education was expensive. I received a BA from Columbia University in New York, one of the priciest schools around.

So when I came across this article in The Telegraph, “100 novels everyone should read,” I figured: “I’ve got this one covered.”

Columbia teaches entire courses dedicated to the great books, and I was a French major (which means, I guess, that I read all the great books in French, at least!)

Not even close. Out of a possible 100, I’ve read one quarter of them—about 25—at the most. That got me thinking about a subject I’ve thought about a lot over the years: formal vs. informal education.

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Back to school, back to work?

September 12, 2014 by Atilla Vekony, Vice President

BudapestWheatmark’s president, Sam Henrie, is currently on a well-deserved two-week vacation. That’s right, it’s September, back-to-school and back-to-work month, and he is on a trip to the east coast! You see, he had been hard at work all summer while everyone else was taking their own vacations. Now he himself gets to do it, finally.

By the way, who says you can’t go on your annual vacation trip in September? Chances are the weather is slightly better. The crowds are also smaller. If you own a business, your employees are in their own back-to-work mode, the most refreshed they’ll ever be during that year. So this may be the best time for you to leave for a few weeks.

Let me tell you about my vacation this summer.

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Don’t Sweat Those One-Star Reviews

August 12, 2014 by Sam Henrie, President

one star reviewsI read Light in August by William Faulkner when I was in high school and remember not being able to put it down. It was unlike anything I had read before. The story was so dark. All of the characters led such bleak alienated lives in the unforgiving society of the rural deep South in the 1930s. Faulkner opened a window for me onto a place, time, and people that I was unfamiliar with, and I couldn’t look away. The disorganized narrative style was also new and interesting to me—like some new kind of atonal music.

Out of curiosity I went to Goodreads to see what current readers thought of the book. I was surprised to find 662 one-star reviews, with 7% of readers giving the book one or two stars. This for a book that is always included in any list of the best novels of the twentieth century, and whose author was awarded the 1949 Nobel Prize for Literature!

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Perfectionism, Writer’s Block, and Marketer’s Block

July 31, 2014 by Sam Henrie, President

writer's blockNearly every month I’m late turning in this article for our Marketing Letter and this Publishing Success Blog, to the great frustration of my staff. Why am I late? The old saw comes to mind: “Perfectionism, Procrastination, Paralysis.” My article needs to be perfect because it will be sent to the most important audience I have: you. Because I want it to be perfect, I procrastinate, sometimes to the point of paralysis. And so the article gets turned in late. Many of you have had writer’s block, and will attribute it to the same root cause: perfectionism.

Not so fast! A few months ago I heard a radio program whose topic was whether perfectionists do, in fact, procrastinate more than other people. Two researchers from major universities who studied this subject were interviewed.

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6 simple steps for authors to find Twitter followers

July 25, 2014 by Atilla Vekony, Vice President

author twitter tipsOne of the easiest ways for you to build your digital author platform is with Twitter. Using simple search techniques you can find people who are actively engaged in your niche. Since they are already using Twitter, once you make a connection, you can be assured that some of them will help you spread your reach even further across the Internet.

As you set out to establish your online identity as an author or future author, it’s important to start building your Twitter followers as soon as possible. Maybe all you have come up with is the title for a book. As long as you have a basic idea of your niche, you can start making important connections on Twitter.

To get started, here are six ways to add followers:

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Canva: A powerful social media tool for authors

July 14, 2014 by Atilla Vekony, Vice President

Wheatmark uses CanvaCanva is an amazing online program that allows you to create professional social media images for free with just a few clicks.

You can create invitations, advertising and promotional projects that include printed materials (up to 2,000 prints), product packaging, presentations, film and video presentations, commercials, catalogs, brochures, and probably anything else you can think of. There are some restrictions (do check out its “One-Time Use License Agreement”) but for the most part almost anything is free to use and free to share.

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Yes, you can become an author

July 07, 2014 by Grael Norton, Director of Marketing

you can become an authorWriting is simply a number of sentences strung together. Remember the paper chains that you made as a child for Christmas? One slip of red paper rolled and wrapped around a green one until a chain was formed that stretched from one end of the room to the other. That’s how you write your book.

Create small writing goals that are manageable. Start by just writing a single paragraph. That’s all. Just one simple paragraph. You can do that, right? If so, your first goal has just been accomplished!

As a writer it is easy to get swamped by the mountain of things to do before your book gets finished. Add to that the burden authors today must carry of promoting and marketing their books and it is easy, so easy to get discouraged.

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It’s time to sell your book!

June 30, 2014 by Sam Henrie, President

finding the best way to sell your bookOnce a book is published, the first time author may think the job is done. Unfortunately, there is still a lot more to do!

It’s time to switch from your author hat to your marketing one!

You may have heard that the best time to begin marketing your book is day one. Building a following does take time. But it doesn’t mean that it is too late to start marketing at any point in the publishing process. In fact, you can market a book that is years old and still find success if you apply yourself with enthusiasm and hard work.

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