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Book marketing tip: A cheap and easy way to schedule your Pinterest pins

May 20, 2013 by Atilla Vekony, Publishing Information Manager

Pinterest is an amazing tool for authors but only if used regularly. Unfortunately, pinning can be a major time waster and may gobble up the precious minutes you should be ... writing!

One way to get around this is to schedule your pins a week at a time.

There are programs available that will allow you to schedule your pins. The bad news is that the ones I could find are all subscription based, starting at $10.00 a month and going up to $100 for noncommercial users. While that might be affordable for some, it may not be for authors on a limited budget.

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Ever dream about being listed in Who’s Who?

May 18, 2013 by Atilla Vekony, Publishing Information Manager

Why would an author want to be listed in Who’s Who?

Being listed in a Who’s Who directory designates you as an expert in some area. This can make the difference in getting booked for the media. Reporters often look at Who’s Who to get a jump-start when looking for experts to complete a story. A simple mention in a major periodical, TV, radio or on a popular internet site can boost your authority and book sales.

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How to create a multiple author event

May 17, 2013 by Sam Henrie, President

You can easily double your reach and results by combining an author event with another author. (This is the basis actually for the annual Book Expo in New York and multiple other book trade shows.)

But even if you don’t attend the big shows you can still create a bigger draw to your book-marketing event by teaming up with one or more authors.

Finding an author to team up with can be done through a number of different means. Here are four to consider.

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How to do book research using Google online forms to gather information

May 17, 2013 by Atilla Vekony, Publishing Information Manager

“Content is king.” The statement has been used so much it’s become cliché. Nevertheless, it is still true and creating valuable content means you provide information not available anywhere else.

One way to do this is to do your own research. Collect data online by asking a group of people to provide responses to a question or a series of questions. The information that you collect is uniquely yours so it can be a big selling point for making your book stand out authoritatively.

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How to create your author fan club

May 16, 2013 by Atilla Vekony, Publishing Information Manager

Behind every successful author, there is a successful fan club.

This club may not consist of card-carrying membership with dues, nametags, and annual parties but it must exist in some form or other. As an author, you need a faithful set of followers to ignite your book sales, show up at your events, and promote by word of mouth everything that comes off the press.

The easiest way to get started is to start collecting email addresses from your website, business cards from professional speaking events and signup lists from book events.

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Should you autograph your books?

May 16, 2013 by Sam Henrie, President

I’m not sure what there is about an autographed book but I do know that it bridges a connection between the book owner and the book author that results in a greater awareness of each other.

Books that have been autographed rise above the heap from the millions of mass-produced books that go out into the bookselling stream with little or no personal touch from the writer. With an autographed book, however, one knows that at least for a few brief seconds the author actually touched the book you have in your hand.

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13 tips to stay focused on your writing project

May 16, 2013 by Grael Norton, Acquisitions Manager

Avoiding the “shiny-object syndrome” is hard for any writer, but particularly so for new writers. Not having a finished book in their arsenal, the reward is just a possible dream and keeping on task to get there is difficult.

Still, the only way to “git ‘er done” is to stay committed to writing. Every author must create their own set of rules to follow what works for them. The following are thirteen ideas you might adopt to help you get there. Pick a few that feel the most doable and actionable.

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3 writing blogs to follow for authors

May 06, 2013 by Sam Henrie, President

As an author you write to inspire, educate, or entertain others. Always having something valuable to share requires that you dip into other wells just to keep your own creativity at a higher level.

The following list of three writing blogs (taken from Write to Done’s Top 10 Blogs for Writers 2012) are suggested to get you started in your search. Depending on the type of writing you do, fiction, nonfiction, research, etc., these blogs will send you off finding your own writing gurus to check out whenever your inspiration for writing starts to dry up.

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5 basic tweets for building your author platform

May 04, 2013 by Atilla Vekony, Publishing Information Manager

Building your author platform is a daily exercise every author must commit to for a book’s success.

If Twitter is part of your social media routine, coming up with interesting and relevant tweets can be a chore. One way to make this task easy is to create a tweet subject list.

To get started, decide how many tweets a day you will do. Three to five is usually a good number to start with. Leaving it up to whatever happens happens usually means that nothing will happen. So get yourself a piece of paper and let’s get started building your author tweeting program.

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Creating a successful author platform with social media

May 03, 2013 by Atilla Vekony, Publishing Information Manager

What does an author need more than anything else to have a book be a bestseller?

Answer: Readers

No matter how good your writing is, you need that hungry crowd of avid fans for success.

With today’s social media, there are many choices to connect with these readers. Trying to do them all will put you in the loony bin. At the same time, you should keep trying different types of social media to find what works for you and for your book.

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