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Thursday, 6/18: The Author’s Guide to Choosing a Marketing Service

June 16, 2015 by Grael Norton, Director of Marketing

So many choices…It seems like it happens on a daily basis, practically.

I receive a forwarded email from a Wheatmark client, Authors Academy member, or someone else with whom I correspond regularly.

The email, typically from a book marketing company or a publishing services company, is about some new and exciting marketing service.

I have to admit: sometimes the service sounds pretty tempting!

Meanwhile, the author who forwarded me the email nearly always asks the same question:

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Is your book cursed?

June 09, 2015 by Grael Norton, Director of Marketing

Your book is cursed!Wheatmark client Michelee Cabot forwarded me this fascinating entry from Wikipedia about the dreaded “book curse.”

The best way I can describe it in contemporary terms is that it was like medieval copyright protection!

According to the article, “a book curse was the most widely employed and effective method of discouraging the thievery of manuscripts during the medieval period.”

Punishments usually included excommunication, damnation, or anathema. Harsh!

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We’re #4!

June 05, 2015 by Grael Norton, Director of Marketing

Reading!My colleague Tracy Quinn McLennan forwarded me this article from this week’s AZ Daily Star (thanks, Tracy!)

Turns out that Tucson made the list of Top 20 Most Well-Read Cities in America. In fact, not only did we make the Top 10, we made the Top 5, coming it at #4!

According to Amazon’s press release, “The ranking was determined by compiling sales data of all book, magazine and newspaper sales in both print and Kindle format from April 2014 to April 2015, on a per capita basis in cities with more than 500,000 residents.”

Also according to the release, the top most well-read cities are:

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How about a writer’s retreat… in Ireland?

June 02, 2015 by Grael Norton, Director of Marketing

Not the actual site, but close!Well, it’s official: summer has arrived in Tucson. The mercury now pushes 100 degrees on a daily basis.

This is when many Tucsonans go into overdrive planning our next vacations—hopefully to parts cooler!

Wheatmark client Marsha Eger sent me a notice of an upcoming writer’s retreat that sounds perfect.

She’s a co-facilitator of the event, which is in Ireland!

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Is the self-publishing stigma fading?

May 29, 2015 by Grael Norton, Director of Marketing

Feeling stigmatized?My colleague Roger forwarded me this article the other day.

It asks the question: “Is the self-publishing stigma fading?”

The author who wrote it notes that he jumped on the indie bandwagon back in 2010—“when the concept of being an indie author was still relatively new.”

That made my colleague Atilla laugh, since he helped launch Wheatmark back in the year 2000—ten years before that!

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Authors Academy webinar 5/13: The Three Drafts

May 07, 2015 by Grael Norton, Director of Marketing

Stuart!Have you ever asked yourself while writing, “How many drafts is this going to take?”

It may seem like such a question couldn’t have an answer, but it does. The answer is three!

Sure, it’s entirely possible to write a single sentence exactly as you want it to be for all time on your first attempt. But that’s not how to approach excellence for something of book length. For that, you need three complete drafts.

But what should the goal for each draft be? Tune in Wednesday 5/13 to find out!

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There are only two words to describe this

May 05, 2015 by Grael Norton, Director of Marketing

Several readers—including Wheatmark client Yasmin John-Thorpe—sent me the link to this article last week.

As I said in the subject line of this email, there are only two words to describe the piece, which is all about Author Solution’s (ASI’s) business practices:

“Horror show.”

It’s a lengthy article, and I recommend reading it in its entirety.

I also recommend forwarding it to any and all of your friends and colleagues—in particular, any one you know who’s contemplating self-publishing.

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What should you be doing to market your book?

April 24, 2015 by Grael Norton, Director of Marketing

Sales vs. MarketingI received an email recently from long-time Wheatmark client Eddie Browning that invited him to display his books at Book Expo America (BEA) next month.

Eddie’s kind enough to keep me in the loop about all the different kinds of promotions authors receive on a daily basis that claim to help them market their work.

Eddie doesn’t have any intention of taking the bait, but I saw this as an opportunity to share a valuable marketing lesson with all of our readers.

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Authors Academy teleseminar 4/22: “News You Can Use”

April 17, 2015 by Grael Norton, Director of Marketing

Listen in!Join us Wednesday, April 22 for our next Authors Academy teleseminar, “News You Can Use” with Authors Academy senior faculty members Atilla Vékony and yours truly (Grael Norton).

The purpose of this call is two-fold: one, we’ve got a fair amount of vitally important information to relay to you, particularly regarding changes about websites and Google that you won’t want to miss.

Then we’re going to add a “meta” element to the call by discussing how you can use the news to grow your own online following and sell more books!

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How about a writer’s conference… in paradise?

April 09, 2015 by Grael Norton, Director of Marketing

Ah… paradise!Ah, the writer’s conference… the perfect place to pick up some writing tips, meet some fellow authors, and maybe even score yourself an agent.

What could be better?

How about a writer’s conference in paradise… on the stunning island of Kauai?

That’s exactly what’s happening May 1st through 3rd at the 2015 Kauai Writers Conference at the Courtyard Marriott in Kapaa, HI.

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