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There are only two words to describe this

May 05, 2015 by Grael Norton, Director of Marketing

Several readers—including Wheatmark client Yasmin John-Thorpe—sent me the link to this article last week.

As I said in the subject line of this email, there are only two words to describe the piece, which is all about Author Solution’s (ASI’s) business practices:

“Horror show.”

It’s a lengthy article, and I recommend reading it in its entirety.

I also recommend forwarding it to any and all of your friends and colleagues—in particular, any one you know who’s contemplating self-publishing.

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What should you be doing to market your book?

April 24, 2015 by Grael Norton, Director of Marketing

Sales vs. MarketingI received an email recently from long-time Wheatmark client Eddie Browning that invited him to display his books at Book Expo America (BEA) next month.

Eddie’s kind enough to keep me in the loop about all the different kinds of promotions authors receive on a daily basis that claim to help them market their work.

Eddie doesn’t have any intention of taking the bait, but I saw this as an opportunity to share a valuable marketing lesson with all of our readers.

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Authors Academy teleseminar 4/22: “News You Can Use”

April 17, 2015 by Grael Norton, Director of Marketing

Listen in!Join us Wednesday, April 22 for our next Authors Academy teleseminar, “News You Can Use” with Authors Academy senior faculty members Atilla Vékony and yours truly (Grael Norton).

The purpose of this call is two-fold: one, we’ve got a fair amount of vitally important information to relay to you, particularly regarding changes about websites and Google that you won’t want to miss.

Then we’re going to add a “meta” element to the call by discussing how you can use the news to grow your own online following and sell more books!

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How about a writer’s conference… in paradise?

April 09, 2015 by Grael Norton, Director of Marketing

Ah… paradise!Ah, the writer’s conference… the perfect place to pick up some writing tips, meet some fellow authors, and maybe even score yourself an agent.

What could be better?

How about a writer’s conference in paradise… on the stunning island of Kauai?

That’s exactly what’s happening May 1st through 3rd at the 2015 Kauai Writers Conference at the Courtyard Marriott in Kapaa, HI.

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Author Solutions gets sued… again

April 06, 2015 by Grael Norton, Director of Marketing

SleazyMy friend Jack Rochester forwarded me a copy of this article he came across.

It seems Author Solutions (ASI), parent company of iUniverse, Trafford, AuthorHouse, Xlibris, WestBow, Balboa Press, Archway, LifeRich, CrossBooks, Abbott Press, Inspiring Voices, and on and on (and on and on!) is back in court.

Giskan Solotaroff Anderson & Stewart has filed a class action suit against them. This is the second lawsuit that ASI has fielded in the past couple years.

According to the GSA&S website, “Author Solutions preys upon the dreams of authors by selling them expensive services that sound exciting but do not actually sell any books.”

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Tickets on sale now for the Rock Bottom Remainders benefit concert!

February 20, 2015 by Grael Norton, Director of Marketing

Let's rock!It’s hard for me to believe, but the 2015 Tucson Festival of Books is nearly here already!

Months of planning have culminated in a last-minute rush to finish up the details, which has cut deeply into my blogging time…

(So if you’re someone who occasionally finds it difficult to make time for blogging: I feel your pain right now!)

The good news is the 7th annual festival is less than a month away, and it’s going to be the best ever!

One of the highlights is sure to be the literary supergroup the Rock Bottom Remainders playing a benefit concert on the opening night of the festival.

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Tips for Successful Blogging

January 26, 2015 by Mindy Burnett, Marketing Specialist

Helpful Blog TipsAs the marketing specialist for Wheatmark, I have the privilege to work alongside many authors as they take their first steps into the unfamiliar world of blogging and social media. For those individuals with little to no experience in this area, this step toward marketing themselves can feel rather daunting and unattainable. This feeling, however, is not unordinary. Maintaining a blog and staying committed to promoting your brand takes a great deal of effort, but having a persistent attitude and an openness to learning will allow you to be more successful in the long run.

I recently stumbled across an article with a list of valuable tips to help you become a successful blogger. Out of the 19 tips provided, here are five that I believe are the most useful:

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New Year’s Resolutions—and a pretty neat trick

January 05, 2015 by Grael Norton, Director of Marketing

This year I resolve to…It’s that time of year again… time to resolve to finally get those things done that somehow, we’ve failed to achieve every year prior to date.

For some, it might be losing weight.

For others, it might be getting their books finished and ready for publication.

Still others might finally be ready to make some progress on their marketing.

The problem is: everyone knows that most resolutions are broken by February, if they even last that long.

How do you ensure that you follow through on your resolutions?

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5 Things Your Author Website Should Do

January 03, 2015 by Atilla Vekony, Vice President

author websiteI could have titled this article “Five Things Your Author Website Should Have” instead of “Five Things Your Author Website Should Do.”

And it would have been a very different article.

When we market our message or services, it is a very common error for us to think in terms of features instead of benefits. It does not matter how many bells and whistles your website has if they aren’t doing anything in terms of accomplishing your website’s goals.

Does your website have goals? A reason to exist? If you’re asking the question, What should my website do? you’ll be closer to thinking in terms of goals than if you’re asking, What should my website have?”

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Near Field Reading

December 30, 2014 by Sam Henrie, President

Christmas treeIt’s the holidays, and no doubt many of you will be out shopping for gifts for your loved ones and friends. By next year’s season you may be paying for your holiday gifts at your favorite retailers using a tap-to-pay app on your phone. 

Tap-to-pay apps utilize Near Field Communication (NFC), a technology that allows you to pay by holding your phone up to a retailer’s register and tapping a button. With the launch of Apply Pay in October and the card companies mandating all merchants accept NFC payments in 2015, we may have reached the tipping point for tap-to-pay. Near Field Communications seems to be popping up everywhere in my life lately. When I boarded my first ride on Tucson’s new light rail, all I had to do was tap my rail pass to an NFC device to pay for my ride. When I visited my phone carrier to upgrade my phone and plan, the salesperson twisted my arm, successfully, to get me to sign up for an American Express Softcard for the Google Wallet (tap-to-pay) app I didn’t even know I had.

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