A social media site for the 1%? No, this isn’t a joke. It’s real!
You can check out the article about it here.
I didn’t link to this article just to shock you, or to piss you off.
(Though if you’re signing up for the site as others are reading this, I tip my hat to you, Richie Rich!)
I linked to this article to remind you of the incredible power of targeted marketing.
This is marketing that is targeted at a particular audience—not just “everybody.”
“My book is for everybody,” authors say to me.
No, it’s not.
Every book has an ideal target audience, an “avatar reader.”
This is the kind of person who would buy your book based on the title alone.
For example: The Rich Person’s Guide to Social Media—How to Keep the 99% from Cluttering Up Your Online Feeds
Or: The Thrifty Buyer’s Guide to Coupon Clipping—Save an Average of $20 Every Time You Visit the Grocery Store
See how that works? These two books are unlikely to appeal to the same reader.
On the other hand, there’s a group of people out there who will say: “That book is for me!” in each case.
It works with fiction, too, though it helps to communicate more information with the cover:
Clear and Present Danger. Comanche Moon.
The Firm and The Client.
Even Remembrance of Things Past!
If you’re having trouble marketing your book, odds are this is the primary culprit.
Discovering your target market can be tricky, though. If you need some help with this, why not join us in the Authors Academy?
This Friday we’ll be holding Office Hours. It’s a chance for all our members to get together in an open Q&A session with the Senior Faculty to discuss their unique marketing challenges.
For some, folks, their challenge is the very first step: identifying your target market.
If you’d like to join us this Friday and get instant access to all of our archived marketing presentations as well, just click here.
PS: Office Hours is as much about the feedback you can get from other members as it is about the help you can get from us. Members share their top info with the other members there, and everybody wins!