The Truth Behind the Numbers in Financial Statements: A Step-by-Step Guide to Investigating Before You Invest


José D. Roncal is a globally mobile executive with over 20 years of experience in international business and finance, having worked and travelled frequently in six continents.

Specializing in telecommunications and information technology industries, Mr. Roncal has served such well-known multinational companies as NCR, AT&T, Verizon Communications and the U.K.-based blue chip company Cable and Wireless.

For 20 years, he has lived around the globe as a chief financial officer, focusing on mergers and acquisitions, joint ventures, strategic alliances, and spin-offs. His background includes building, leading, executing and advising corporations through complex restructuring, international expansion, and capital markets transactions in emerging markets. He is particularly adept at structuring and negotiating favorable terms with commercial and investment banks. Mr. Roncal has a solid track record of enhancing internal controls based on strong SEC expertise and deep understanding of Sarbanes-Oxley requirements. Investor relations skills include communication with analysts, investment advisors and shareholders.

Mr. Roncal has authored numerous articles on business strategy, finance, accounting, capital markets and the global economy. He holds an MBA from Thunderbird University and a BA from Florida International University, both in the USA, and has attended various senior executive programs at Oxford University in the United Kingdom. His most recent book, also published by Wheatmark,  is The Big Gamble: Are You Investing or Speculating?

SKU: 9781604944556 Category:


Inside: Secrets you need to know to protect your nest egg

The economy shows signs of recovering from the worst recession since the 1930s. Savvy investors are already bargain shopping for stocks that are priced well and ready to climb out of the doldrums. But as the saying goes, “once burned, twice shy.” It’s more important than ever to guard against scams and be very careful about where you invest your hard-earned dollars.

Let this book be your guide. In plain English, you’ll take a guided tour of a typical financial statement, and learn:

  • How to cut through the hype in an annual report and, with a few simple calculations, know how a company is really performing
  • Why you should turn a deaf ear to “stock tips,” even when they come from a broker or financial planner
  • The red flags to look for in financial statements that indicate the management is trying to pull the wool over your eyes
  • Why footnotes to financial statements are “must” reading for any investor
  • How to use the Internet to research markets, companies, and executives to uncover problems, pitfalls and golden opportunities
  • Secrets the pros use to spot the best performing stocks and bonds ahead of the average investor

The Truth Behind the Numbers in Financial Statements is written by José Roncal, a respected international dealmaker and corporate finance expert with over 20 years of experience in finance. Read this book and you’ll understand why Donald Trump called his last book “a great read.”


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