Authors Academy Archives - Page 4 of 6

27 October, 2021

How to Get Booked on a Podcast (and More!)

By Tia Lewis|2021-10-27T15:26:43-07:00October 27, 2021|Authors Academy, Marketing|Comments Off on How to Get Booked on a Podcast (and More!)

Although it can be intimidating, reaching out to podcasters, radio shows, newspapers, and book reviewers is the best way to introduce your book to wider audiences.

For today’s Authors Academy presentation, we laid out all of the steps you need to take to start collaborating with other content creators.

Authors Academy members can watch the recording to learn:

How to find the right creators to contact
What to offer and what to ask for
How to keep the marketing momentum going
and more!

Your host for the call is Wheatmark’s publishing consultant, Tia Lewis, who has worked in editorial both in the NYC publishing scene and self-publishing scene. In addition to her publishing experience, Tia has worked as a social media marketer and video editor.

To make sure you don’t miss our next Authors Academy webinar, click the link below to register:

17 September, 2021

How to Think Like a Book Marketer

By Tia Lewis|2021-10-27T15:26:49-07:00September 17, 2021|Authors Academy, Marketing|Comments Off on How to Think Like a Book Marketer

Writing a book is a feat on its own, but learning how to market that book is a whole other adventure.

For next week’s Authors Academy presentation, we’ll explore how marketers look at product sales and how you can use that same marketing knowledge to grow your book’s audience.

Join us next Wednesday at 11 AM in Arizona (11 AM PST, 2 PM EST) to learn more about:

How to target your audience
Spreading your book to new locations
Holding events and talks about your book
and more!

Your host for the call is Wheatmark’s publishing consultant, Tia Lewis, who has worked in editorial both in the NYC publishing scene and self-publishing scene. In addition to her publishing experience, Tia has worked as a social media marketer and video editor.

Don’t miss out on this exciting opportunity — just click on the following link now to register:

16 August, 2019

Summer Social Series: Instagram

By Grael Norton|2019-08-16T12:49:36-07:00August 16, 2019|Authors Academy, Marketing, Social Media|Comments Off on Summer Social Series: Instagram

Join us next Wednesday for the third and final installment of our Summer Social Series: Instagram: The Art of Image-Driven Content.

Now one of the most popular social media platforms available, the photo-sharing app has come a long way from its humble beginnings. So why should you “do it for the ‘gram?’”

Because a whopping 1 billion people use Instagram every month! Sixty percent of users (that’s 600+ million people) seek out and discover new products on Instagram, and more than 200 million users visit at least one business profile every day.

If you have something to sell, this personal and business platform is a great opportunity for you to reach those customers.

Here’s what you’ll discover when you

2 May, 2019

Behind the Scenes of NYC Publishing

By Support@wheatmark.com|2023-06-09T10:46:59-07:00May 2, 2019|Authors Academy, News, Publishing|Comments Off on Behind the Scenes of NYC Publishing

Ever wonder what goes on behind-the-scenes in the traditional publishing industry?

Join us next Wednesday as we peel back the curtain on this exclusive world with Anne Spieth, an experienced professional from the traditional publishing arena who recently joined Wheatmark, Inc. as Publishing Consultant, and who is also the newest Senior Faculty member of the Authors Academy!

For the past 10 years, Anne has been working at two of the Big Five New York publishers: in publicity at Minotaur Books/St. Martin’s Press (Macmillan), then in marketing and design for Macmillan Audio, and finally in marketing for Simon & Schuster/Atria.

Anne rejoined Macmillan’s adult Library Marketing division in 2013, where she did online marketing, book title presentations, and exhibited at major industry conferences.

During her time in NY, Anne worked with many New York Times bestselling and acclaimed authors, including Jodi Picoult, Lisa Scottoline, Louise Penny, Jenny […]

26 February, 2019

Book Events – Fairs, Festivals, Expos, & Conferences

By Support@wheatmark.com|2023-06-09T11:53:38-07:00February 26, 2019|Authors Academy, Marketing|Comments Off on Book Events – Fairs, Festivals, Expos, & Conferences

Join us tomorrow, February 27th, for our next Authors Academy presentation, “Book Events: Fairs, Festivals, Expos, & Conferences” with Wheatmark’s own Mindy Burnett.

Once again our topic is inspired by the upcoming Tucson Festival of Books, which takes place Saturday and Sunday, March 2nd & 3rd (a week earlier than in past years.)

Here at Wheatmark, we field questions all the time about which events are worth attending and which aren’t — and this is our chance to provide some insight.

Here’s what you’ll discover during this workshop:

The different types of book events
What the main purpose of each type is
Which ones you should attend, and which you can safely skip
How to make the most of the events you do attend

Mindy Burnett is helming our booth presence once again at this year’s TFoB, so she’s got some great insight into the opportunities […]

11 January, 2019

Book Signings and Back-of-the-Room Sales

By Sam Henrie|2023-06-09T11:53:41-07:00January 11, 2019|Authors Academy, Marketing|Comments Off on Book Signings and Back-of-the-Room Sales

You may know that here at the Authors Academy, we’re strong advocates of using the Web to build your author platform.

But that doesn’t mean you shouldn’t strive to build an audience face-to-face, too: either locally, regionally, nationally, or beyond.

The truth is, there’s nothing quite like the thrill of meeting your readers (and gaining new fans) in person!

And, of course — in addition to being a great way to build buzz for your projects — book events can be just plain fun.

Join us next week as we tackle “Book Signings and Back-of-the-Room Sales” with one of our favorite Tucson-based publicists, Lynn Wiese Sneyd.

Lynn Wiese Sneyd coordinates national, regional and local publicity campaigns for authors of non-fiction and fiction books. She’s scheduled author appearances on major television networks (ABC, NBC, CBS, FOX and PBS affiliates), Sirius Satellite, syndicated AM/FM radio shows, and internet podcasts.

In addition, she’s worked with […]

1 December, 2016

What Is Hybrid Publishing?

By Sam Henrie|2023-06-09T10:59:37-07:00December 1, 2016|Authors Academy, Publishing|Comments Off on What Is Hybrid Publishing?

There’s a lot of buzz about hybrid publishing in the writing and publishing communities, coupled with an equal amount of misunderstanding and confusion. Not surprising. As the name suggests, hybrid publishing is a cross between traditional and indie publishing, incorporating some features of each. There are a wide variety of hybrid publishing business models, depending on which features are incorporated. Here are some of the features to watch for when evaluating a hybrid publisher:

Curation

The best hybrid publishers do the high-level editorial work that traditional publishers do: Screening submissions and accepting only those of merit with a reasonably large potential market, and working closely with authors on design and editing to create the best books possible.

Financing

Nearly all hybrid publishers require the author to finance all or part of the publishing, editorial, and marketing costs, usually through the payment of upfront fees.

Rights

Some hybrid publishers want an exclusive license to sell your book, […]

26 October, 2015

Procrastination

By Grael Norton|2023-06-09T11:09:39-07:00October 26, 2015|Authors Academy, Writing|Comments Off on Procrastination

“Procrastination.” In many circles, it’s a dirty word.

“Don’t put off until tomorrow what you can accomplish today,” it’s said.

All of us are guilty of it, though… at least a little bit, from time to time.

For many of us, one of the activities we’re most likely to procrastinate over is also one of the most important: writing.

You see, all of us can benefit from writing regularly, whether it’s for our business goals, to tell a story that needs to be told, or simply to pass on family history to the next generation.

But regardless of subject, it can be hard to get motivated and start, continue, or finish a project—particularly a lengthy one, like a full-length book.

There’s something about staring at that empty page…

Here’s a quick tip for you if you’re stuck on a book project right now and can’t seem to make any progress.

It’s an old trick I learned from my […]

22 September, 2015

The World’s Worst Ebook Artwork

By Grael Norton|2023-06-09T11:10:46-07:00September 22, 2015|Authors Academy, Marketing, News|Comments Off on The World’s Worst Ebook Artwork

Wheatmark client and Authors Academy member Bill Corbett sent me the link to this sobering article the other day.

It talks about how the digital era has led to a decline in income for authors.

The article cites a number of reasons for this, but another one (which the article doesn’t discuss) is increased competition.

According to recent numbers I’ve seen, there are now more than 4,500 books published every day.

That’s a heck of a lot of books vying for readers’ attention!

How do you compete with all those titles? One great way is to submit your book to—and win—contests.

But—and you can see this one coming—with all those books being published each day, far more books than ever before are being submitted to contests for consideration.

How do you ensure your book has a good chance of standing out from the crowd and getting recognized?

Some tips are obvious. Don’t make this mistake.

But there […]

16 July, 2015

Amazon gets flamed

By Grael Norton|2023-06-09T11:11:01-07:00July 16, 2015|Authors Academy, Marketing|Comments Off on Amazon gets flamed

As I write this, folks all over the Internet are flaming Amazon for over-hyping its latest sales promotion, Prime Day.

Here are some choice tweets:

Amazon has gone crazy! I mean, 64% off Antarctic krill oil? http://t.co/mVRgvP5o3k
— John Aboud (@jaboud) July 15, 2015

Amazon sub-prime day. https://t.co/qu6jitO6SL
— Brenda Kelly (@Brenda_Kelly) July 15, 2015

Amazon Prime Day? More like Amazon “let’s get rid of this excess inventory” Day
http://pic.twitter.com/y0g2fVs1dD
— Neil Cybart (@neilcybart) July 15, 2015

The outrage is perhaps matched only by the recent uproar created amongst authors when Amazon announced that it would pay self-published Kindle Direct Publishing Select participants only for the pages that readers actually read of their books.

(Before you freak out, too, be sure to check out the rebuttal in this article.)

Hard to believe it, but 15 years ago, Amazon was just a hardscrabble online bookseller (albeit one already worth north of $16 billion.)

Meanwhile, the Kindle was just […]

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