Authors Academy

8 05, 2012

How to Create a Strategic Marketing Plan for Your Book

By |2018-03-29T11:09:39-07:00May 8, 2012|Authors Academy, Marketing, News|Comments Off on How to Create a Strategic Marketing Plan for Your Book

It’s one of the most common misconceptions in marketing: that a marketing tactic is the same as a marketing strategy.

Not understanding the difference between the two leads to a whole lot of pain and frustration for many authors as well as entrepreneurs, speakers, and other professionals who use the written word to grow their businesses.

The blueprint for your book’s marketing strategy is your book’s marketing plan.

This is the single most important piece of marketing collateral for your book you will create – besides the actual book itself!

Join us on Friday, May 11 as marketing plan expert Echo Surina walks us through “How to Create a Strategic Marketing Plan for Your Book.”

During this LIVE online presentation, you’ll learn the secrets to:

  •   Creating your big picture
  •   Applying SWOT analysis to your project
  •   Identifying your target audience
  •   Crafting your key messages
  •   Selecting your outreach methods
  •   Evaluating your […]
1 02, 2012

Get Motivated!

By |2018-03-29T11:09:40-07:00February 1, 2012|Authors Academy, Marketing, News|Comments Off on Get Motivated!

Recently, I attended the all-day Get Motivated! seminar when it came to Tucson. I didn’t actually go to get motivated—an entrepreneur for many years now, I’m plenty motivated as it is. I also didn’t go to buy any of the stuff they were selling—they didn’t have anything I need right now. I went to hear the celebrity presenters, and to study one of most successful marketing processes in the world. First, for $2.95 (essentially free) Get Motivated! attracts nearly 10,000 attendees with the promise of seeing celebrity presenters like Colin Powell, Terry Bradshaw, Steve Forbes, Rudy Giuliani, Kurt Warner, and many more. (Pictured: Terry Bradshaw getting ready to motivate.)

In between celebrity speeches were presentations from companies with something to sell. One such company was Ameritrade, a major discount brokerage firm, whose representative gave an exceptional sales presentation demonstrating the impressive array of online tools Ameritrade now offers to help clients […]

6 12, 2011

7 Writing Mistakes Editors Constantly Fix to Make Your Book Saleable

By |2018-03-29T11:09:40-07:00December 6, 2011|Authors Academy, News, Writing|Comments Off on 7 Writing Mistakes Editors Constantly Fix to Make Your Book Saleable

Do mistakes that authors commonly make keep your writing from being powerful—and saleable?

How can you fix them before you hand over your manuscript for editing?

Barbara McNichol presents an hour-long teleclass on Wednesday, December 7 that addresses seven writing problems you might not easily recognize on your own—and how to fix them.

By participating in this teleclass, you’ll learn how to avoid these seven writing mistakes so your editor won’t have to fix them:

  1. Losing awareness of what your reader experiences.
  2. Addressing readers as readers, not as a single important person.
  3. Skimming the surface, not going deep enough.
  4. Having no rhyme or reason to the order of the paragraphs.
  5. Overusing weak verbs, extraneous phrases, and wobbly words.
  6. Using multi-word noun phrases when one active verb will do.
  7. Writing sentences that ramble on and on and on and on.

Don’t miss this opportunity to “go deep” and learn what fixes can strengthen your writing!

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