It’s one of the most common misconceptions in marketing: that a marketing tactic is the same as a marketing strategy.
Not understanding the difference between the two leads to a whole lot of pain and frustration for many authors as well as entrepreneurs, speakers, and other professionals who use the written word to grow their businesses.
The blueprint for your book’s marketing strategy is your book’s marketing plan.
This is the single most important piece of marketing collateral for your book you will create – besides the actual book itself!
Join us on Friday, May 11 as marketing plan expert Echo Surina walks us through “How to Create a Strategic Marketing Plan for Your Book.”
During this LIVE online presentation, you’ll learn the secrets to:
- Creating your big picture
- Applying SWOT analysis to your project
- Identifying your target audience
- Crafting your key messages
- Selecting your outreach methods
- Evaluating your […]