Finding Natural Audiences for Your Book

By |2026-06-16T15:33:10-07:00June 16, 2026|Marketing|Comments Off on Finding Natural Audiences for Your Book

Editor’s note: This guest post was written by Wheatmark author Judy Ikels, author of Death in Wartime China: A Daughter’s Discovery. In it, she shares what she has learned about finding readers and creating book-marketing opportunities after publication.

Death in Wartime China: A Daughter’s Discovery was published May 6, 2022, through Wheatmark. It was a successful writing and editing project under the professional guidance of Wheatmark project manager Lori Conser. Feeling a great sense of accomplishment and palpable relief on completion, I made a comment to Lori along the lines of, “Now, what?” She was quick to point out that my work to market the book was just beginning and could take me as far as my interest and energy would allow.

My primary motive in writing was to honor my father, 2nd Lt. William H. Wallace, Jr., a heroic young pilot who died […]