book marketing Archives

16 June, 2026

Finding Natural Audiences for Your Book

By Wheatmark Team|2026-06-16T15:33:10-07:00June 16, 2026|Marketing|Comments Off on Finding Natural Audiences for Your Book

Editor’s note: This guest post was written by Wheatmark author Judy Ikels, author of Death in Wartime China: A Daughter’s Discovery. In it, she shares what she has learned about finding readers and creating book-marketing opportunities after publication.

Death in Wartime China: A Daughter’s Discovery was published May 6, 2022, through Wheatmark. It was a successful writing and editing project under the professional guidance of Wheatmark project manager Lori Conser. Feeling a great sense of accomplishment and palpable relief on completion, I made a comment to Lori along the lines of, “Now, what?” She was quick to point out that my work to market the book was just beginning and could take me as far as my interest and energy would allow.

My primary motive in writing was to honor my father, 2nd Lt. William H. Wallace, Jr., a heroic young pilot who died […]

27 October, 2021

How to Get Booked on a Podcast (and More!)

By Tia Lewis|2021-10-27T15:26:43-07:00October 27, 2021|Authors Academy, Marketing|Comments Off on How to Get Booked on a Podcast (and More!)

Although it can be intimidating, reaching out to podcasters, radio shows, newspapers, and book reviewers is the best way to introduce your book to wider audiences.

For today’s Authors Academy presentation, we laid out all of the steps you need to take to start collaborating with other content creators.

Authors Academy members can watch the recording to learn:

How to find the right creators to contact
What to offer and what to ask for
How to keep the marketing momentum going
and more!

Your host for the call is Wheatmark’s publishing consultant, Tia Lewis, who has worked in editorial both in the NYC publishing scene and self-publishing scene. In addition to her publishing experience, Tia has worked as a social media marketer and video editor.

To make sure you don’t miss our next Authors Academy webinar, click the link below to register:

17 September, 2021

How to Think Like a Book Marketer

By Tia Lewis|2021-10-27T15:26:49-07:00September 17, 2021|Authors Academy, Marketing|Comments Off on How to Think Like a Book Marketer

Writing a book is a feat on its own, but learning how to market that book is a whole other adventure.

For next week’s Authors Academy presentation, we’ll explore how marketers look at product sales and how you can use that same marketing knowledge to grow your book’s audience.

Join us next Wednesday at 11 AM in Arizona (11 AM PST, 2 PM EST) to learn more about:

How to target your audience
Spreading your book to new locations
Holding events and talks about your book
and more!

Your host for the call is Wheatmark’s publishing consultant, Tia Lewis, who has worked in editorial both in the NYC publishing scene and self-publishing scene. In addition to her publishing experience, Tia has worked as a social media marketer and video editor.

Don’t miss out on this exciting opportunity — just click on the following link now to register:

11 July, 2017

Are you, too, missing this marketing tool?

By Wheatmark Team|2023-06-09T11:06:42-07:00July 11, 2017|Marketing, Resources|Comments Off on Are you, too, missing this marketing tool?

Almost everyone you meet these days has a smart phone. And while the smart phone is one of the greatest new marketing tools, this phenomenon is contributing to one of the greatest marketing failures people commit every single day.

Let me explain:

Any new person you meet at a business mixer or social event can, technically, just tell you their phone number or email and you can simply enter it into your phone on the spot, right? Or save it in a voice memo.

So who really needs business cards these days?

Additionally, you can just have them enter your contact info into their phones when you meet them, right?

If only that were so easy….

For one, people you meet may not have time to give you their contact information and certainly no time to wait while you stumble around in your phone to open the right app. This happened to me recently and the […]