27 October, 2021

How to Get Booked on a Podcast (and More!)

By |2021-10-27T15:26:43-07:00October 27, 2021|Authors Academy, Marketing|Comments Off on How to Get Booked on a Podcast (and More!)

Although it can be intimidating, reaching out to podcasters, radio shows, newspapers, and book reviewers is the best way to introduce your book to wider audiences.

For today’s Authors Academy presentation, we laid out all of the steps you need to take to start collaborating with other content creators.

Authors Academy members can watch the recording to learn:

  • How to find the right creators to contact
  • What to offer and what to ask for
  • How to keep the marketing momentum going
  • and more!

Your host for the call is Wheatmark’s publishing consultant, Tia Lewis, who has worked in editorial both in the NYC publishing scene and self-publishing scene. In addition to her publishing experience, Tia has worked as a social media marketer and video editor.

To make sure you don’t miss our next Authors Academy webinar, click the link below to register:

17 September, 2021

How to Think Like a Book Marketer

By |2021-10-27T15:26:49-07:00September 17, 2021|Authors Academy, Marketing|Comments Off on How to Think Like a Book Marketer

Writing a book is a feat on its own, but learning how to market that book is a whole other adventure.

For next week’s Authors Academy presentation, we’ll explore how marketers look at product sales and how you can use that same marketing knowledge to grow your book’s audience.

Join us next Wednesday at 11 AM in Arizona (11 AM PST, 2 PM EST) to learn more about:

  • How to target your audience
  • Spreading your book to new locations
  • Holding events and talks about your book
  • and more!

Your host for the call is Wheatmark’s publishing consultant, Tia Lewis, who has worked in editorial both in the NYC publishing scene and self-publishing scene. In addition to her publishing experience, Tia has worked as a social media marketer and video editor.

Don’t miss out on this exciting opportunity — just click on the following link now to register:

1 December, 2016

What Is Hybrid Publishing?

By |2016-12-01T10:03:48-07:00December 1, 2016|Authors Academy, Publishing|Comments Off on What Is Hybrid Publishing?

There’s a lot of buzz about hybrid publishing in the writing and publishing communities, coupled with an equal amount of misunderstanding and confusion. Not surprising. As the name suggests, hybrid publishing is a cross between traditional and indie publishing, incorporating some features of each. There are a wide variety of hybrid publishing business models, depending on which features are incorporated. Here are some of the features to watch for when evaluating a hybrid publisher:

Curation

The best hybrid publishers do the high-level editorial work that traditional publishers do: Screening submissions and accepting only those of merit with a reasonably large potential market, and working closely with authors on design and editing to create the best books possible.

Financing

Nearly all hybrid publishers require the author to finance all or part of the publishing, editorial, and marketing costs, usually through the payment of upfront fees.

Rights

Some hybrid publishers want an exclusive license to sell your book, […]

3 August, 2016

Convergence

By |2018-03-29T11:09:20-07:00August 3, 2016|Publishing|Comments Off on Convergence

For years I’ve given a talk called “Three Ways to Publish,” in which I describe the three main paths to publication: selling your book to a rights-buying “traditional” publisher, hiring a publishing services firm like Wheatmark to publish your book, or starting a publishing company of your own (self-publishing). Over the past few years the lines between these paths have become increasingly blurred:

  • The largest retailer of books in the world, Amazon, carries nearly every traditionally and self-published book equally
  • Authors with successful self-published books are often picked up by traditional publishing houses
  • Successful authors often dump their traditional publishing houses in favor of going “indie”
  • Publicists, editors, agents, and book marketing professionals who used to work exclusively for traditional publishers now routinely offer their services to publishing services firms and indie authors

Another way the lines are blurring is that savvy indie authors and publishing services firms are adopting the […]

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