Almost everyone you meet these days has a smart phone. And while the smart phone is one of the greatest new marketing tools, this phenomenon is contributing to one of the greatest marketing failures people commit every single day.
Let me explain:
Any new person you meet at a business mixer or social event can, technically, just tell you their phone number or email and you can simply enter it into your phone on the spot, right? Or save it in a voice memo.
So who really needs business cards these days?
Additionally, you can just have them enter your contact info into their phones when you meet them, right?
If only that were so easy….
For one, people you meet may not have time to give you their contact information and certainly no time to wait while you stumble around in your phone to open the right app. This happened to me recently and the […]