Guest article by Joan Stewart
Ask anyone writing a book to name the most perplexing decision they have to make—the one thing that can propel the book to the bestseller’s list, or send it on a quick trip to the remainder table. Many will tell you it’s the title.
OK then. Assuming the title is a grabber and prompts someone to pick up the book, what’s the next most important element that determines whether people buy, browse or bolt? Interesting chapter headings, of course.
In Internet discussion groups and during workshops for authors, many writers throw out dull, limp, convoluted book titles for critique, only to be advised that there’s a better one right around the corner.
Here are several techniques for coming up with enticing titles.
* The next time you’re waiting in line at the supermarket, or you’re visiting your favorite bookstore, scan the covers of magazines. Compile a list of clever titles […]