Part of a successful digital author platform is a consistent brand image and active participation in several relevant social media networks such as Facebook or Goodreads.
Your personal brand should be consistent across every platform. This means you use the same name, colors, images, and biography for each account. For example, you don’t want to use your name on Facebook and the title of your book as your Instagram account.
If you plan to write more than one book, it is especially a good idea to go with your personal brand and get your name out there instead of just your book’s title. This personal brand will carry you through different book titles, speaking engagements, book tours, and other projects that will happen during your entire writing career.
For your author website, choose a domain name that has your name in it., and not one that is your book title. Then make sure […]