A social media site for the 1%? No, this isn’t a joke. It’s real!
You can check out the article about it here.
I didn’t link to this article just to shock you, or to piss you off.
(Though if you’re signing up for the site as others are reading this, I tip my hat to you, Richie Rich!)
I linked to this article to remind you of the incredible power of targeted marketing.
This is marketing that is targeted at a particular audience—not just “everybody.”
“My book is for everybody,” authors say to me.
No, it’s not.
Every book has an ideal target audience, an “avatar reader.”
This is the kind of person who would buy your book based on the title alone.
For example: The Rich Person’s Guide to Social Media—How to Keep the 99% from Cluttering Up Your Online Feeds
Or: The Thrifty Buyer’s Guide to Coupon Clipping—Save an Average of $20 Every Time You Visit the […]