Social Media

16 06, 2014

How to create a strong social media profile as an author

By |2018-03-29T11:09:27-07:00June 16, 2014|Marketing, Social Media|Comments Off on How to create a strong social media profile as an author

Part of a successful digital author platform is a consistent brand image and active participation in several relevant social media networks such as Facebook or Goodreads.

Your personal brand should be consistent across every platform. This means you use the same name, colors, images, and biography for each account. For example, you don’t want to use your name on Facebook and the title of your book as your Instagram account.

If you plan to write more than one book, it is especially a good idea to go with your personal brand and get your name out there instead of just your book’s title. This personal brand will carry you through different book titles, speaking engagements, book tours, and other projects that will happen during your entire writing career.

For your author website, choose a domain name that has your name in it., and not one that is your book title. Then make sure […]

2 05, 2014

15 ways to market your book for less than a dollar

By |2018-03-29T11:09:27-07:00May 2, 2014|Marketing, Resources, Social Media|Comments Off on 15 ways to market your book for less than a dollar

What’s stopping you from selling more books?

In most cases, it’s not money.

Authors tend to think that only if they had more advertising dollars they could turn their book into a bestseller. The truth is it’s more often an author’s mindset than an author’s checkbook that gets those books rolling out the door.

Spend your money on making your book the best it can possibly be. This includes a great cover, powerful editing and revising, tweaking, rewriting, editing, and revising again and then, when your book is perfect from the opening page to the end, you can use the following simple ways to get your book into the hands of avid readers.

1. Create an email signature and use it for every email you send out. Simple emails are often overlooked when it comes to book marketing, but personal notes actually have more influence than you think. When you include a simple link […]

3 03, 2014

Why authors should use Google Hangouts on Air

By |2018-03-29T11:09:28-07:00March 3, 2014|Marketing, Resources, Social Media|Comments Off on Why authors should use Google Hangouts on Air

Google Hangouts on Air is a type of video call that operates like your own private television broadcast talk show. You can have up to ten people participating on the call with as many as 5,000 live viewers submitting questions via text chat. Once the show is completed an automatic YouTube video is published.

For authors, this can be a great way to build up weekly or monthly content as well as deepen connections with your target audience. A recent article on Forbes reported that the reach of video “over white papers, case studies, even live demos with reps” was significantly higher in how audiences choose to absorb new content.

Getting Started

To get started doing your own Google hangout on air, you will need to pick a topic that offers valuable content to your target audience. Offer a tutorial on a subject such as photography, business, cooking or create an […]

28 02, 2014

How to create a fun quiz for your book

By |2018-03-29T11:09:28-07:00February 28, 2014|Social Media, Writing|Comments Off on How to create a fun quiz for your book

No matter what your book is about you can easily come up with ten questions that relate to your book. Authors of fiction can create questions about the setting, characters and events in the book. Ask questions about small town living or inner city hazards for your hero or heroine. Whether your book is about finding a partner in a romance or solving a mystery, create a quiz about the situation.

Authors of non-fiction can create questions around a topic that would build interest in readers. For instance, if you were writing a book about public speaking you could ask the following questions.

How do your overcome your fear of speaking in front of groups?

Where do you find places to speak?

How do you promote your book in small group settings?

The great thing about creating a fun quiz for your book is that it stops people for a few seconds and gets them […]

21 02, 2014

Do authors need RebelMouse?

By |2018-03-29T11:09:28-07:00February 21, 2014|Resources, Social Media|Comments Off on Do authors need RebelMouse?

Rebel Mouse is a social media tool that pulls in your social media from many networks, such as Facebook, Twitter, Google, Tumblr, blogs and even your email, into your own personal RebelMouse page that can be embedded on any domain. Authors can use it to collect, connect and distribute information for research, writing and sharing.

Margaret Looney in her post The Year’s Best Social Media Tools for Journalists cited that IJNet (International Journalists Network) named RebelMouse as the number one tool of the year.

The idea behind RebelMouse is that it becomes your social front page. Everything you do across multiple platforms such as your blog, Facebook, Google+, Twitter, etc. automatically gets updated on your page. Instead of repeating your content in a spin that is frowned upon you can add something new on each platform and share it all in one place.

Once the page is […]

17 02, 2014

Why you should use your real photo in creating Social Media profiles

By |2018-03-29T11:09:28-07:00February 17, 2014|Marketing, Social Media|Comments Off on Why you should use your real photo in creating Social Media profiles

An important part of building brand awareness is image awareness. Like the golden arches of McDonald’s you want your face to be recognized as an expert. When people see your face, you want them to instantly say, “Yes! I know that person.”

Recognition builds association, which builds greater credibility.

The more your target audience sees you in different places and doing different things, the greater the image of “Oh my, that person is everywhere. They must be much more important than I realized!”

A photo tip is to use a unique personal image for different social applications. This way when your name is searched on Google, the page of images for your name will have more instances of “you” than images of other people with the same name.

When getting professional images taken, come prepared with different outfits and ask the photographer to use different background images. This way you get more mileage out […]

21 01, 2014

Building your 100 book marketing gold list

By |2018-03-29T11:09:29-07:00January 21, 2014|Marketing, Social Media|Comments Off on Building your 100 book marketing gold list

If you are looking for a magic bullet to speed your book to greater selling success, creating a 100 gold contact list might be just the ammunition you need.

A gold contact list is simply a list of 100 people that would help you to sell more books. This concept comes from John Kremer of Bookmarket.com. Kremer explains that building a list of 100 key media and book marketing contacts will help you to focus your relationship building efforts where they will have the most punch.

The first thing you have to realize when you build your list is that you don’t have to already know and have a relationship with these people. Come up with a list of people in the field that you want to know and then try to build a relationship with each one.

This will take some time. It will mean finding out where this person […]

14 01, 2014

Personal profile picture sizes for major social media sites

By |2018-03-29T11:09:29-07:00January 14, 2014|Social Media|Comments Off on Personal profile picture sizes for major social media sites

While you can’t be everywhere and do everything, you can put your picture almost everywhere. Every social media site has its own perfect sizing for optimum display. Here are six of the major social media sites and the picture size your photo should be for the best display.

Facebook: The final picture that will be displayed is 160 x 160 pixels, but the picture you upload must be 180 x 180 pixels. If you want the most control over how your picture will look, then size it to exactly 180 x 180 before you upload it. Yes, you can upload a rectangular image and crop and resize it within Facebook, but it will not look as sharp as a perfect square picture. Check out this info page on Facebook for perfect dimension tips. Finally, when your image shows up on an update, within a comment or on someone else’s […]

23 12, 2013

10 image providers that can be used for LinkedIn

By |2018-03-29T11:09:29-07:00December 23, 2013|Resources, Social Media|Comments Off on 10 image providers that can be used for LinkedIn

If you are an avid LinkedIn user there may be times when you want to post or upgrade while on the go. Here are ten sites that LinkedIn accepts for bringing in tweets, photos and videos.

1. 23hq – Free to add 30 photos a month. $25.00 a year for unlimited. You can send photos to friends by email, post on LinkedIn and other media outlets. Photos can be private or public as you choose.

2. Mead – a photo site in Spanish.

3. Mobypicture  – “Directly share your photos, videos and audio with your friends on your favorite social sites: facebook, twitter, flickr, youtube, and more!”  This is out of the Netherlands. The terms of agreement allow them to use collected information to market to you.

4. ow.ly –  http://ow.ly/url/shorten-url  – a part of HootSuite

5. HootSuite – Message management. “Improve productivity by […]

12 12, 2013

Christmas Publicity – Don’t knock it!

By |2018-03-29T11:09:29-07:00December 12, 2013|Marketing, News, Social Media|Comments Off on Christmas Publicity – Don’t knock it!

You may think it’s not ethical to do something “nice” and make money off of it at the same time. But if you had a choice between creating publicity through a nice project and simply creating some publicity, you’d probably choose the nice project every time.

The news is full of media darlings doing anything possible to get a little camera coverage. Instead of yelling and getting drunk or married or divorced in order to get attention, how about doing something nice?

WestJet Airlines created a bit of Christmas cheer with its latest publicity video. The airline asked 100 people on two different flights what they wanted for Christmas as they boarded the plane. Then the WestJet “elves” went into action to buy and wrap the gifts and fliers received them at baggage claim when they landed. The whole video is about six minutes, which is long for an advertisement, […]