I received an email recently from long-time Wheatmark client Eddie Browning that invited him to display his books at Book Expo America (BEA) next month.
Eddie’s kind enough to keep me in the loop about all the different kinds of promotions authors receive on a daily basis that claim to help them market their work.
Eddie doesn’t have any intention of taking the bait, but I saw this as an opportunity to share a valuable marketing lesson with all of our readers.
The lesson is that good marketing is a process, not an event.
This is a tricky concept for many authors to grasp.
They equate “marketing” with “selling.”
They’ll often say things like “I tried marketing my book, and it didn’t work.”
Usually, what they actually mean is “I tried selling my book, and it didn’t work.”
What’s the difference?
“Selling” is pretty straight-forward. It means asking for the sale:
“Would you like to buy my book?”
“Would you like […]