Every author would like to sell a million copies.
More authors can achieve this goal if they go about it with a realistic plan.
For instance, while you may not sell a million copies in a week or a year, there is a much stronger possibility that you might sell that many books over a longer period of time.
It’s better to make a reasonable goal that you meet and then, once it is achieved, set the bar higher for the next round. Make the first goal easy and doable. Success builds upon success. With each achieved goal you will have the knowledge and expertise, contacts and methods for raising your next level of book selling.
The first goal should be small because you will be putting in a lot of the ground work for future sales. That ground work will take more time and have a deeper learning curve as you get started. […]